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Thumbs up for New Emoji Reactions in Gmail: A Game-Changer or a Gimmick?

Emoji reactions have long been a staple in social media and messaging apps. They allow users to quickly and creatively express emotions or opinions without using words. Now, Gmail is jumping on the emoji bandwagon by introducing a new feature that lets you react to emails with emojis. In a world where every click counts, could this be a game-changer for email interactions, or is it just another gimmick?

What’s the New Feature?

Starting this month, Gmail users will see a smiley face icon below their email messages on both mobile and desktop platforms. By clicking on this icon, a menu of various emojis will appear. Users can then tap an emoji to send it as a reaction to the email. The feature will first be available for Android users and is expected to roll out to iOS and web platforms soon.

What makes Gmail’s emoji reactions unique is the added “flair” for certain emojis, although specifics have not been provided yet. For example, using the “🎉” emoji might trigger an animation or sound effect.

How Does It Compare to Other Platforms?


On Instagram, users can hold down a message in a chat to reveal a set of emojis. After selecting an emoji, it appears next to the message as a reaction.

iPhone Messages

In iMessage, users can hold down a text to see a popup of various reactions like love, dislike, laugh, etc. Once an emoji is selected, it appears next to the message as a reaction.


Gmail’s approach is similar but confined within an email context. Unlike Instagram and iMessages, where reactions are an integral part of real-time conversations, Gmail’s emoji reactions apply to asynchronous communication, making their utility different but potentially just as valuable.

Pros and Cons


  • Quick Responses: For those quick acknowledgments or expressions of thanks, an emoji can be faster than typing out a response.
  • Emotional Nuance: Emojis can add a layer of emotional nuance that text sometimes fails to convey.
  • Group Emails: In a group email setting, emoji reactions can help gauge collective opinions quickly.


  • Compatibility Issues: Not all email clients support this feature, meaning some users may receive these reactions as separate emails.
  • Misunderstandings: The ambiguity of emojis can sometimes lead to misunderstandings or misinterpretations.
  • Overuse: Relying too heavily on emojis might dilute their impact or make communication less professional.

The Verdict

While it might not revolutionize email communication, Gmail’s emoji reactions feature certainly adds a layer of interactivity and emotional nuance to what is often considered a staid form of communication. However, it’s worth noting that this feature could have its limitations and is best used judiciously.

Whether it’s a game-changer or a gimmick, only time and user adoption will tell. Until then, keep an eye out for that smiley icon in your Gmail inbox.

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