The Google Pixel 8 is building up hype with leaks coming in thick and fast. A recent leaked ad has thrown more light on Google’s push for users to switch to the Pixel ecosystem. Alongside this, new leaks have detailed the camera features, colors, and even the casing material for the upcoming Pixel 8 and Pixel 8 Pro. Let’s unpack what we know so far.

The ‘Switch to Pixel’ Campaign

Google seems to be doubling down on its efforts to make the Pixel 8 your next smartphone. A new leaked ad (by Arsene Lupin) emphasizes the ease of switching to the Pixel 8, outlining how the device can smoothly transfer your apps, contacts, music, photos, videos, and even messages from other platforms like SMS, iMessage, or WhatsApp. The ad also provides a peek into some intriguing AI-based features.

AI and Camera Features Take Center Stage

The Pixel 8 series appears to be a photographer’s dream. The leaked ad showcases a feature called “Best Take,” which uses AI to change faces in photos. This has been a controversial addition, but the ad suggests that the feature is more refined than earlier leaks indicated.

The ad also highlights the Magic Eraser, which works even on photos from your previous devices, and other Pixel staples like Real Tone and Call Screen. The Pixel 8 Pro version is expected to have features like Video Boost, Night Sight Video, Audio Eraser, and Pro Controls, which allow users more manual control over camera settings.

Hardware Specs and Camera Capabilities

According to earlier leaks, both the Pixel 8 and Pixel 8 Pro will sport a 50MP primary camera. While the Pixel 8 focuses on this primary camera, the Pro version takes it up a notch with additional 12 MP ultrawide and 48 MP telephoto lenses. Features like Astrophotography and Super Res Zoom are making a return, while new additions like Audio Eraser and Real Tone aim to elevate the camera experience further.

Eco-Friendly Cases and Color Options

In a nod to sustainability, the Pixel 8 cases are expected to be made from 42% recycled materials with metal buttons crafted from fully recycled aluminum. The color options for the Pixel 8 and Pixel 8 Pro are also quite diverse, with each getting four primary colors and a vibrant coral as a fifth option.

Pricing Details

As for the pricing, the Pixel 8 is expected to start at £699 in the UK and $699 in the US, marking a $100 increase from its predecessor. The Pixel 8 Pro will be priced at £999 in the UK and $999 in the US. Despite these increases, Google’s new Pixel phones are still competitively priced, especially when compared to rivals like Samsung’s Galaxy S23.

Final Remarks

Google is pulling out all the stops for the Pixel 8 and Pixel 8 Pro, aiming to entice both loyal customers and new users to its ecosystem. From advanced camera features to a focus on sustainability and competitive pricing, the Pixel 8 series promises a lot. As the official launch date of October 4th approaches, the anticipation continues to build. Will the new Pixel live up to the hype? We’ll find out soon enough.