On September 27, 2023, Meta announced a slew of AI-powered features set to redefine social interactions and digital experiences across its family of apps and devices. With applications spanning from messaging to augmented reality, these innovations aim to make user experiences more interactive, engaging, and personalized. Notably, Bing also plays a critical role in these developments, significantly enhancing the capabilities of Meta’s conversational assistant, Meta AI.
The AI Sticker Revolution
The first feature to note is the introduction of AI stickers across Meta’s apps such as WhatsApp, Messenger, and Instagram. These aren’t your run-of-the-mill stickers. Leveraging technology from Llama 2 and Emu, Meta’s new AI stickers transform text prompts into multiple unique, high-quality stickers in seconds. This function is set to roll out to select English-speaking users over the next month and promises to offer countless ways for users to express themselves.
Transformative Image Editing Tools
The second set of features focuses on image editing, specifically for Instagram. Dubbed “Restyle” and “Backdrop,” these AI-powered tools are built on technology from Emu. Restyle allows users to transform their images based on visual styles they describe, such as “watercolor” or “collage from magazines and newspapers, torn edges.” On the other hand, Backdrop changes the scene or background of your image based on descriptive prompts, offering an exciting layer of customization.
The Dawn of Meta AI
Perhaps the most intriguing announcement is the introduction of Meta AI, an advanced conversational assistant available on WhatsApp, Messenger, Instagram, and soon on Ray-Ban Meta smart glasses and Quest 3. What sets Meta AI apart is its search partnership with Bing, which enables the assistant to offer real-time information. Imagine discussing a hiking trip with friends in a group chat, and Meta AI chimes in with trail options in Santa Cruz, all backed by Bing’s real-time data.
A Universe of AI Characters
Meta’s AI experiences aren’t limited to functional tasks. The company is also launching 28 new AIs, each with unique personalities and interests. These AIs will be played by cultural icons such as Snoop Dogg, Tom Brady, and Kendall Jenner, adding a new dimension of interactivity and entertainment.
The Expanding Role of Bing
Last but not least, Bing’s integration with Meta AI marks an expansion in a partnership aimed at “accelerating innovation in the era of AI,” according to Yusuf Mehdi, Corporate Vice President and Consumer Chief Marketing Officer at Microsoft. Bing’s real-time search capabilities will not only power Meta AI but also extend to a few of Meta’s other AIs, enhancing the user experience across WhatsApp, Messenger, and Instagram.
On the Horizon
The announcements also touch on upcoming features and platforms, including AI Studio—a platform for developers and non-developers to build their own AIs—and a sandbox environment for anyone to experiment with creating AIs. These tools aim to democratize AI development and empower businesses, creators, and everyday users to shape the AI landscape.
Meta’s latest AI advancements, supported by Bing’s real-time search capabilities, signify a monumental shift in the way we interact with technology and each other. The blend of utility and personality in these new features promises to make our digital experiences richer, more personalized, and ever-changing. It’s safe to say that with these innovations, the future of AI and digital interaction looks not just promising, but downright exciting.