Home Amazon Confirmed: Ex-Surface Head Panos Panay is Heading to Amazon

Confirmed: Ex-Surface Head Panos Panay is Heading to Amazon

A New Chapter for Panos Panay

In a move that has grabbed the attention of the tech industry, Panos Panay, the former head of Windows and Devices at Microsoft, is officially joining Amazon. Amazon CEO Andy Jassy and Dave Limp, the outgoing head of hardware and integrated services at Amazon, announced Panay’s appointment via the company’s blog. Panay will be leading Amazon’s Devices & Services business (D&S), signaling a significant shift in leadership as the retail giant ventures further into the hardware and integrated services domain.

Quick note to share that Panos Panay will be joining Amazon to lead our Devices & Services business (D&S), reporting to me and joining S-Team.

Panos has spent the last 19+ years at Microsoft, where he was most recently EVP and Chief Product Officer, leading the Windows + Devices division. Before this latest role, Panos held a variety of leadership positions, including Corporate VP for Microsoft Devices, as well as GM of Surface and PC Hardware, where he drove the creation and introduction of the Surface product line. As a strong product builder and inventor who has deep experience in both hardware and integrated services, Panos will be a great addition to our D&S organization moving forward.

Panos will start at the end of October, and Dave Limp will work with him over the next couple of months to ensure a smooth transition. I remain quite excited about the invention happening and businesses that we’re building in D&S, and look forward to working with Panos.


I’ve known Panos for years, and believe he will be a great addition to this organization moving forward. He is a passionate product leader and I can’t wait to see what all of you invent together. I’ll work diligently with him for the next two months to ensure a smooth transition through our fall launches and getting through our OP1 planning.


Panay’s Legacy at Microsoft

Panay’s journey at Microsoft spans almost two decades, where he climbed the ranks to become the Executive Vice President and Chief Product Officer. He has been instrumental in driving the Surface product line, turning it into a key player in the hardware market. His contributions have not only led to significant revenue growth for the Surface division but also helped launch Windows 11. However, his departure from Microsoft has raised questions about the future direction of the company, especially its hardware and software initiatives.

Why the Move Matters

Panay’s transition comes at a crucial time for Amazon, as the company looks to bolster its position in the hardware market. Amazon recently showcased several updates focusing on home automation and interactions during its product event. With Panay on board, the company aims to flourish in these areas. Amazon also appears to be retooling its artificial intelligence focus to compete with the likes of Google and Microsoft.

What Lies Ahead

Dave Limp, who is slated to become the CEO of Amazon’s space-oriented venture Blue Origin, will be working closely with Panay over the next two months to ensure a smooth transition. The collaboration will be critical, especially with Amazon making ambitious moves in both home automation and artificial intelligence.

Microsoft’s Future

While Microsoft has assured that its strategies remain steadfast, Panay’s exit leaves a significant void. Yusuf Mehdi, who has taken over Panay’s responsibilities, faces the challenge of steering the Windows and Surface businesses through a transformative phase. Microsoft is rumored to launch Windows 12 next year, making Mehdi’s role pivotal in shaping the company’s future.

Final Reflections

Panay’s move to Amazon is more than just a change in employment; it’s indicative of the ongoing shifts in the tech industry. With Amazon and Microsoft both investing heavily in hardware and artificial intelligence, Panay’s expertise could give Amazon the edge it needs to excel in this competitive landscape. As the tech world watches closely, the next few months are sure to be an exciting time for both Amazon and the industry at large.

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