Apple is set to host its most significant product unveiling of the year on September 12, 2023. The event, dubbed “Wonderlust,” will take place at the company’s headquarters in Cupertino, California, and is expected to introduce the iPhone 15, new smartwatches, and the latest AirPods. Here’s a detailed look at what to expect based on information from Bloomberg’s Mark Gurman.
The iPhone 15 Series: A New Era of iPhones
Design and Display
Apple plans to debut four models: the iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max. The Pro models will feature a new design that switches the side material from stainless steel to titanium, making the phones more durable and about 10% lighter. The screens on the iPhone 15 Pro and Pro Max will appear slightly larger due to thinner bezels, achieved through a new manufacturing process called LIPO.
“The switch to titanium makes the phone more durable and about 10% lighter,” said sources familiar with the new devices.
Performance and Battery
The Pro models will feature a faster A17 chip built on a new 3-nanometer production process, offering significant battery life savings. The regular iPhone 15 and 15 Plus will continue to use last year’s A16 chip.
Camera Upgrades
The iPhone 15 Pro models will have three cameras, including a 48-megapixel sensor and new telephoto and ultrawide lenses. The most significant camera upgrade will be an updated telephoto system with enhanced hardware zoom capabilities, doubling the iPhone’s ability to zoom into images from 3X to around 6X.
“The biggest camera upgrade will come exclusively to the iPhone 15 Pro Max,” according to Bloomberg’s report.
Charging and Other Features
In a significant change, Apple is switching from Lightning to USB-C for wired charging and data transfers. The Pro models will also replace the ring/mute switch with an “Action Button” that can be customized for various functions.
The latest rumours around pricing can be found here.
Apple Watch: Focused on Performance
Design and Materials
Apple plans to introduce two updated lines: the Apple Watch Series 9 and a second-generation Ultra. The watches will feature new materials and colors, including more recycled metals.
Performance Upgrades
The big focus this year will be on performance, with major gains in processing speed. The watches will also get various sensor and internal component upgrades.
“The big focus for the Apple Watch this year will be performance,” said Mark Gurman.
AirPods: Minor Refreshes with USB-C Charging
Apple plans to switch its AirPods to USB-C charging, aligning with the new iPhone models. While no major hardware features are expected, a software update will bring improved automatic device switching and a new feature called Conversation Awareness.
Final Thoughts
The stakes are high for Apple this year as it aims to pull out of a sales slump and faces challenges in markets like China. With major changes to its high-end iPhones, performance-focused smartwatches, and minor updates to AirPods, Apple is counting on this event to make a significant impact.
“Together, those products bring in roughly 60% of overall revenue,” said Mark Gurman, emphasizing the importance of these core products in Apple’s ecosystem.
As the tech world eagerly awaits Apple’s “Wonderlust” event, one thing is clear: Apple is not holding back in its quest to innovate and captivate consumers. Stay tuned for live coverage and updates on the event.
