As Google Chrome celebrates its 15th anniversary, the browser that has become synonymous with speed, reliability, and ease of use is getting a significant facelift. Chrome’s Vice President, Parisa Tabriz, recently announced a series of updates aimed at enhancing user experience and security. From a new design language to advanced search features, Chrome is setting the stage for the next chapter in web browsing.

A New Aesthetic: Material You

A cursor clicks “Customize Chrome” on a Chrome new tab, opening up a side panel with theme and color options. The cursor clicks on a green color palette, which changes the browser color, then clicks “X” to exit the side panel. The cursor clicks the three dot menu in the upper right corner to open the Chrome menu.

In the coming weeks, Chrome users will notice a visual transformation. The browser is adopting Google’s Material You design language, which emphasizes legibility and color harmony. The new design will feature refreshed icons and color palettes that not only make your tabs and toolbar more visually appealing but also help you distinguish between different profiles, such as work and personal accounts. Additionally, Chrome will better integrate with operating system-level settings like dark and light modes.

Revamped Chrome Web Store

The new Chrome Web Store homepage shows a banner reading “Celebrate Black Artists.” The page scrolls down to show a section called “Editors Picks for you” and “Color themes by Chrome,” stopping at an “Eclipse your Screen” banner for dark mode themes. The cursor moves to click on a Honeysuckle Chrome theme.

The Chrome Web Store is also getting a Material You makeover. The new design aims to make it easier for users to discover helpful extensions. The store will feature new categories like AI-powered extensions and Editor’s spotlight, along with more personalized recommendations. This is part of Chrome’s broader effort to enhance user experience and offer more tailored solutions.

Enhanced Security Measures

Security remains a cornerstone of Chrome’s development. The browser has expanded its Safety Check feature to include extensions, helping users identify potentially malicious or policy-violating extensions. Businesses can also assess the risk of extensions before deploying them widely, thanks to third-party tools like CRXcavator and Spin.AI Risk Assessment.

Search Smarter, Not Harder

A Keyword blog post highlights the Pixel Fold 7a, with Chrome’s Google Search side panel open to the right. The screen scrolls through the side panel, showing a search bar and options to “Search images on this page,” select “Related searches” and read more “About the source.”

Chrome is introducing new search features to make information retrieval even more efficient. A new “Search this page with Google” option will be available in the three-dot menu, opening a Google Search side panel that offers related searches and additional information about the page’s source. This feature aims to make it easier for users to find what they’re looking for without having to leave the page they’re on.

AI-Driven Browsing

An animated screenshot of a Chrome on desktop showing SGE while browsing generating the key points of an article about Route 66.

Last month, Chrome extended its generative AI capabilities to enhance the search experience. U.S. users can opt into “SGE while browsing,” an experimental feature that uses AI to generate key points and questions that an article answers, providing quick links to that information on the page.

Real-Time Safe Browsing

A red Chrome browser window displays a warning for a dangerous site: “Attackers on this site might try to trick you into revealing things like your password, phone number, and credit card number. Chrome strongly recommends going back to safety.”

To combat the increasing sophistication of phishing domains, Chrome is upgrading its Safe Browsing feature. The browser will now check sites against Google’s real-time database of known-bad sites, aiming to improve protection against malware and phishing threats by 25%.

The Road Ahead

As Chrome turns 15, it’s clear that the browser is not resting on its laurels. With a fresh look, enhanced features, and a continued focus on user security, Chrome is poised to lead the way in the ever-evolving landscape of web browsers. Keep an eye out for these exciting updates in the coming weeks.