Instagram Threads app

Meta CEO Mark Zuckerberg today announced that Threads app is getting the much-awaited Following feed. Since the app was launched last month, Threads app only had ‘For you’ tab which populated the feed with AI-based recommendations. The new Following tab will be useful for people who just want to have the feed based on the people they follow.

Threads has started the roll out of Following tab today on both iOS and Android devices. It may not appear for everyone from today, but the roll out will be completed in the coming days.

In addition to chronological feed of people you follow, Threads is also rolling out translation support. If you find content that is not posted in your language, you can translate it with a single tap.

Threads started rolling out an option for a chronological feed of only people you’re following and added translations too.

Threads seems to be experiencing a post-launch slowdown, with a marked decline in user engagement according to data from Sensor Tower and SimilarWeb. Nevertheless, with an impressive 100 million sign-ups within just five days, it remains one of the fastest-debuting apps ever and appears to be chipping away at Twitter’s traffic.

Last week, Threads saw a record 100 million sign-ups in only five days. However, data indicates a noticeable drop in growth and engagement since then. Sensor Tower reveals that daily active users were down about 20% from Saturday, and time spent per user fell by half, from 20 minutes to 10 minutes on Tuesday and Wednesday. SimilarWeb mirrors these findings, noting a drop of more than 25% in daily active users between its peak on July 7 and Monday for Threads users on Android phones globally.