On July 18, 2023, Microsoft took a significant step toward reshaping the future of business through the announcement of its Sales Copilot, the expansion of Dynamics 365 Customer Insights, and a new cloud migration program, Accelerate, Innovate, Move (AIM). These innovations are breaking down data silos and translating insights into actions, offering businesses a compelling reason to adopt cloud solutions.
The Sales Copilot, Dynamics 365, and the AIM program are redefining productivity, efficiency, and collaboration across business workflows. The response to the introduction of Dynamics 365 Copilot, the world’s first copilot for customer relationship management (CRM) and enterprise resource planning (ERP), has been exceptional, with over 63,000 organizations experiencing the benefits. The introduction of Sales Copilot will further enable businesses to transform their operations, from front to back office.
The Sales Copilot empowers sellers to increase productivity and personalize customer interactions, saving them time with CRM task automation, auto-generated email or meeting summaries, and more. It provides AI-powered, real-time insights such as top opportunities and customer opportunity summaries. Early results from Microsoft’s own sales organization indicate that 85% of sellers reported completing tasks faster, and 70% stated that the Sales Copilot improved productivity.
Dynamics 365 Customer Insights is also set to offer both a customer data platform and customer journey orchestration capabilities as a single solution. The goal is to help organizations speed up the process of acting on customer insights and orchestrate personalized customer journeys. The new copilot capabilities for marketers, set to roll out in preview next month, will allow the creation of more cohesive and quicker experiences.
Microsoft is offering businesses the opportunity to accelerate their migration to the cloud through its new AIM program. AIM provides a tailored path for customers to transition from on-premises to cloud-first Microsoft Dynamics 365 business applications. The program offers assessments, expert implementation guidance, services from FastTrack and its certified partners, and exclusive offers to optimize investments and transform business processes.
Microsoft’s aim is to help businesses access and utilize AI technologies to improve profitability and maintain a competitive edge, starting immediately. With the comprehensive AIM offering, businesses can unlock the potential of AI-powered systems, reduce costs, innovate faster, and operate securely with resilience.
As Microsoft continues to drive the integration of AI and cloud solutions into business applications, organizations are offered greater potential to streamline processes, increase productivity, and enhance customer experiences. These innovations demonstrate Microsoft’s commitment to transforming the business landscape and helping organizations future-proof their operations.
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