Instagram Threads

Last Thursday, we reported that Instagram’s Threads has reached 10 million signups in just 7 hours. Today, Instagram Threads has reached 100 million users, which is a record for a consumer facing service.

Before Threads, OpenAI‚Äôs ChatGPT bot had the record for the fastest-growing consumer service by reaching 10 million daily users in 40 days and 100 million monthly users in two months. Threads has now surpassed ChatGPT’s 100 million user number in just 5 days!

Mark Zuckerberg recently revealed that their aim is to reach about 1 billion users for Threads. Thread is not trying to compete with Twitter, instead it is taking the Twitter popularized format to different set of users.

Here’s how Threads reached the 100 million number in 5 days:

  • Threads had 2 million signups in first two hours
  • Threads had 5 million signups in first 4 hours
  • Threads had 10 million signups in first 7 hours
  • Threads had 30 million signups in first 24 hours