Amazon Prime Day 2023

Amazon today announced that its 2023 Prime Day event will kick off July 11 at 3 a.m. EDT and run through July 12.

During these days, Amazon Prime members can save big on popular brands like Lancôme, Kérastase, Peloton, Victoria’s Secret, YETI, The Drop, and Sony, and save on new Amazon-exclusive deals from D’Amelio Footwear, OPI, and Alo Yoga. Plus, members will get exclusive access to Amazon’s lowest prices so far this year on select products from a variety of brands like Bose, Hey Dude, and Theragun.

Customers can expect new deals every 30 minutes during select periods throughout the event.

For the first time this year, Amazon will have Invite-only deals program in which Prime members can request an invitation to score some of Prime Day’s best deals that are expected to sell out—including 75% off Amazon Fire TV 43” Omni Series, 60% off Bulova Men’s Marine Star Chronograph, 55% off JBL Live 660NC Noise Cancelling Headphones, and more.

You can check out the Amazon Prime Day deals preview here.