Microsoft has been recognized as a leader in The Forrester Wave™: Augmented BI Platforms, Q2 2023, underscoring the company’s solid commitment to fostering business intelligence (BI) advancements in today’s market.
Scoring highest among all vendors in the strategy category, Microsoft’s enterprise BI platform, Power BI, is praised for its robust strategy, vision, innovation, and a strong partner ecosystem. Forrester’s evaluation highlights Microsoft’s strategic investment in BI capabilities. Their review stated, “It isn’t that Microsoft is bringing wildly differentiated capabilities to market; it’s that it has the vision and deep pockets to invest in all capabilities and to do them all quite well.”
The Forrester report is an extensive assessment of 14 leading providers of augmented BI platforms, focusing on their current offerings, strategies, and market presence. Augmented BI, leveraging artificial intelligence (AI) and machine learning (ML), is increasingly seen as a crucial differentiator in the market. Forrester’s survey from 2022 found that 91% of decision-makers at companies with advanced insights-driven business maturity have adopted augmented BI platforms.
The platforms were assessed based on core criteria, including the application of machine learning for deeper insights, the use of conversational UI for broader data accessibility, the robustness of core enterprise BI, and their deployment and enablement capabilities.
Microsoft’s Power BI stood out for its well-integrated services with other Microsoft offerings like Office365 and Teams. The tool exhibits strength in core enterprise BI capabilities, natural language querying (NLQ), BI fabric and governance, and various types of operations. The only highlighted area for improvement is the integration with Oracle and SAP business applications.
Microsoft’s continued investment in Power BI has led to transformative innovations such as Copilot in Power BI, DirectLake mode, Git integration, and Microsoft Fabric. These developments aim to revolutionize how customers unlock and act on insights in their data.
Power BI is now the industry-leading platform thanks to the community members, partners, and customers’ continuous support and input. Microsoft encourages everyone to review The Forrester Wave™: Augmented Business Intelligence Platforms, Q2 2023 report to learn more about their leading position in the market.
With the BI market growing rapidly, Microsoft’s recognition as a Leader in Forrester’s report solidifies its reputation as a trailblazer in the industry. The firm’s strategy and commitment to robust, user-friendly solutions ensure that Power BI remains a hard-to-resist tool in the business intelligence landscape.