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Travel, Plan, and Shop Smarter with Google’s SearchLab Experiments

Generative AI is rapidly becoming a trusty sidekick for those navigating the vast digital landscape, from planning the perfect summer vacation to making informed purchasing decisions. Google’s latest experimental venture, Search Labs, is harnessing this AI power to transform the way we interact with search engines.

Exploring the world through Generative AI

The experimental generative AI-powered experience (SGE) in Search Labs is revolutionizing how we discover and make sense of information. Built to lessen the load of manual searches, the SGE leverages AI to present the most helpful information to users – from web content to reviews, photos, and Business Profile details submitted to Google from across the globe.

The SGE’s newly added capabilities for local and travel searches enable users to ask specific questions about places or destinations. Want to know if a restaurant caters to large groups or vegetarians? Or perhaps you’re keen to find out the optimal time to visit a landmark to avoid crowds? SGE has you covered.

Shop smarter with AI

Search Labs’ generative AI is also a powerful tool for shoppers looking to make informed purchasing decisions. Whether you need a Bluetooth speaker for a beach vacation or a portable power bank, the AI-powered snapshot presents users with essential factors, reviews, ratings, up-to-date prices, and product images.

The backbone of this feature is Google’s Shopping Graph. Boasting more than 35 billion product listings, the Shopping Graph is a comprehensive dataset of products, sellers, brands, reviews, and inventory. With over 1.8 billion listings refreshed every hour, users can trust the information provided to be up-to-the-minute and reliable.

Streamline your planning with Add to Sheets

The Add to Sheets feature, another exciting experiment from Search Labs, is set to be your new research companion. This handy tool enables you to insert a search result directly into a spreadsheet, saving you from tedious copy-pasting. It’s the perfect tool for organizing your summer plans or keeping track of information found on Search.

Sign up for Search Labs

For users eager to test these groundbreaking features, signing up for Search Labs is straightforward. Available in English in the U.S, simply tap the Labs icon in the latest version of the Google app (Android and iOS) or the Chrome desktop new tab page.

Search Labs is a testament to Google’s continuous efforts to harness the power of AI to improve user experience. As announced at Google’s I/O, Search ads will continue to appear in dedicated ad slots throughout the page, ensuring that the platform remains a valuable resource for businesses and marketers. As Google continues to refine and expand its AI capabilities, one thing is clear: the future of search is here, and it’s smarter than ever.

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