In a stride towards making its platform more customer and developer-friendly, Microsoft Store has announced the addition of AI-generated review summaries and search tags.

The AI-generated review summaries will sift through thousands of customer reviews and highlight the essential details about apps and games. This feature will offer customers a more efficient, streamlined experience, especially for popular apps with numerous reviews.

On the developer side, Microsoft Store is introducing an AI-driven tool to generate and suggest Search Tags, thereby improving the discoverability of apps.

By consuming app metadata and other signals, this tool will suggest tags that will optimize the visibility of the app in Microsoft Store search results. The company also plans to enable selection of multiple categories per app, further boosting the chances of app discovery.