Expanding on its advertising capabilities, Microsoft has announced that Microsoft Store Ads will now be featured in Bing.com search results. The move aims to provide developers a broader platform to reach potential customers.

In just two months since the initial announcement, developers have experienced positive outcomes. Miracle Games, for instance, reported a 25% increase in app installs, thanks to the new advertising channel.

But the company isn’t stopping there. Microsoft plans to take Microsoft Store Ads beyond the U.S., extending its reach to more than 150 regions worldwide. This global expansion, backed by Microsoft Advertising, is likely to boost developers’ ability to reach their acquisition goals on an international scale.