Home Amazon Amazon Inspire: A TikTok-like Shopping Experience Revolutionizing E-commerce

Amazon Inspire: A TikTok-like Shopping Experience Revolutionizing E-commerce

Amazon has launched a new feature called Inspire, a TikTok-like shopping feed within the Amazon Shopping app. Inspire allows customers to discover and shop products personalized to their interests through shoppable photos and videos created by other customers, influencers, and a wide range of brands. This innovative feature is designed to make it easier for users to explore new products, discover ideas, and shop for items tailored to their preferences. Previously only in testing, the feature is currently available to all customers in the U.S. and is redefining the online shopping experience.

How Amazon Inspire works

Users can access Inspire by opening the Amazon Shopping app, signing in to their account, and tapping the “light bulb” icon on the bottom navigation bar. After choosing from over 20 interests, the Inspire feed is personalized, allowing users to scroll through shoppable photos and videos tailored to their selected interests. Products featured in photos and videos are tagged on screen, making it easy to tap the product, learn more about it, access reviews, and add the item to the cart.

Content creation for Inspire

Creators enrolled in the Amazon Influencer Program can post content to Inspire and are eligible for commission when customers shop from their content. Customers themselves can’t post to Inspire but can submit product reviews, which may appear in the feed. However, they won’t earn commission for their reviews. Brands, including vendors and sellers enrolled in Brand Registry with an active Brand Store, can also post qualifying photos to Inspire.

Inspire’s scrolling experience is similar to TikTok’s vertical video feed, with engagement buttons on the right side of the screen. Users can double-tap anywhere on the screen to “like” the content they see and swipe up from the bottom to view the next video.

However unlike social media platforms like TikTok, Amazon’s Inspire focuses on pushing products and simplifying the shopping experience. While social media users browse platforms for entertainment and learning new things, Amazon Inspire aims to deliver a product that’s both entertaining and worthwhile for shopping purposes.


Amazon Inspire is a revolutionary feature that combines the engaging elements of social media platforms like TikTok with the convenience of online shopping. By offering personalized, shoppable content within the Amazon Shopping app, Inspire is poised to transform the e-commerce landscape and further enhance the online shopping experience for Amazon customers.

Availability and device compatibility

Amazon Inspire is available to all customers in the U.S. using the Amazon mobile app on iOS and Android. The feature is not accessible via desktop.

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