In the recently released Windows 11 Insider Preview Build 23435, Microsoft is testing different ways to promote Microsoft Account in Windows Start Menu. We have already seen Microsoft promoting Microsoft 365 and OneDrive subscriptions inside Windows 11, but now Microsoft is promoting Microsoft Account via user profile menu in Start.
As you can see in the screenshot above, Microsoft is testing different treatments of badging on the Start menu highlighting the benefits of signing in with a Microsoft account for users logged in with a local user account.
As always, Microsoft is testing this idea in a Windows Insider build. This feature may not be part of the Windows 11 version which will be released to the general public.