IDC today released its latest Worldwide Quarterly Personal Computing Device Tracker. According to the report, worldwide PC shipments fell to 56.9 million, which is a negative 29% YoY. Apple had the worst shipments decline with about -40.5%.
Weak demand, excess inventory, and a worsening macroeconomic climate were all contributing factors for the precipitous drop in shipments of traditional PCs during the first quarter of 2023.
IDC also mentioned that the COVID-driven demand is over, and they are seeing a return to pre-COVID patterns. Also, the channel inventory is still well above the healthy four to six week range. Even with heavy discounting, elevated inventory will persist into the middle of the year and potentially into the third quarter as per IDC.
If the economy recovers by 2024, we can expect the PC market to go up as consumers look to refresh, schools seek to replace old Chromebooks, and businesses move to Windows 11. Until then, PC shipments are expected to continue the downward trend.
| Company | 1Q23 Shipments | 1Q23 Market Share | 1Q22 Shipments | 1Q22 Market Share | 1Q23/1Q22 Growth |
| 1. Lenovo | 12.7 | 22.4% | 18.3 | 22.8% | -30.3% |
| 2. HP Inc. | 12.0 | 21.1% | 15.8 | 19.7% | -24.2% |
| 3. Dell Technologies | 9.5 | 16.7% | 13.7 | 17.1% | -31.0% |
| 4. Apple | 4.1 | 7.2% | 6.9 | 8.6% | -40.5% |
| 5. ASUS | 3.9 | 6.8% | 5.6 | 6.9% | -30.3% |
| Others | 14.7 | 25.9% | 19.9 | 24.8% | -26.0% |
| Total | 56.9 | 100.0% | 80.2 | 100.0% | -29.0% |
| Source: IDC Quarterly Personal Computing Device Tracker, April 9, 2023 | |||||
