Meta, the parent company of Facebook, is making a significant move in the world of generative AI. Meta CEO Mark Zuckerberg recently announced the creation of a new top-level product group focused on generative AI, with the goal of using the technology to enhance users’ experiences across all Meta products.

The new group will bring together teams from across Meta working on generative AI and focus on building “delightful experiences” around the technology. In the short term, the group will prioritize the development of creative and expressive tools. In the longer term, they will focus on developing AI personas that can help people in a variety of ways.

Zuckerberg explained that the group is exploring experiences with text, images, and video, with the goal of building “futuristic experiences” that will transform the way people interact with Meta products. For example, the group is looking into using generative AI to develop chatbots that can help users with a variety of tasks in messaging apps like WhatsApp and Messenger. They are also considering using the technology to create more immersive and interactive video experiences.

Mark Zuckerberg VR Prototypes

Generative AI refers to AI systems that can generate new content, such as text, images, and videos, without explicit instructions. The technology has been gaining momentum in recent years, with applications in everything from art to music to marketing.

Meta’s move into generative AI is not surprising, given the company’s focus on developing new technologies to enhance its products. The company has already invested heavily in AI and machine learning, using these technologies to personalize users’ experiences and improve the accuracy of its algorithms.

The new generative AI group is likely to accelerate Meta’s efforts in this area and could lead to the development of new, innovative products that take advantage of the technology. It is also a significant step in the broader trend of AI-powered personalization and automation, which is changing the way we interact with technology and each other.