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Meta Verified: Meta Tests a New Subscription Bundle to Help Creators Establish Their Presence on Instagram and Facebook

Social media has become a significant part of our lives, and it has revolutionized the way we interact with one another. It has provided us with a platform to connect with people from all over the world and share our ideas and experiences. However, with the increasing popularity of social media, the issue of impersonation has become a significant concern. This is where Meta’s new Verified subscription bundle comes in.

Meta Verified is a new offering on Instagram and Facebook that includes a verified badge, proactive account protection, account support, and increased visibility and reach. The subscription bundle is designed to help up-and-coming creators grow their presence and build their community faster.

Facebook Reels MetaThe subscription bundle includes a verified badge that authenticates your account with a government ID, providing you with the assurance that you are the real you. More protection from impersonation with proactive account monitoring for impersonators who might target people with growing online audiences is also provided. Help is readily available when you need it, with access to a real person for common account issues. You also get increased visibility and reach with prominence in some areas of the platform– like search, comments, and recommendations. In addition, subscribers are given exclusive features to express themselves in unique ways.

Meta Verified is available for direct purchase on Instagram or Facebook in Australia and New Zealand, with plans to expand to the rest of the world soon. A monthly subscription costs (USD) $11.99 on the web and (USD) $14.99 on iOS and Android. Subscribers with a smaller following may see a more noticeable impact on their reach, given that their audiences are smaller.

Building safety from the beginning is a top priority for Meta Verified. Eligible accounts must meet minimum activity requirements, such as prior posting history, and be at least 18 years old. Applicants are required to submit a government ID that matches the profile name and photo of the Facebook or Instagram account they’re applying for. Subscriptions include proactive monitoring for account impersonation, and reported violations are continuously monitored and reviewed. Swift action is taken against those who try to evade the systems.

It’s important to note that there will be no changes to accounts on Instagram and Facebook that are already verified based on prior requirements, including authenticity and notability. Long-term, the goal is to build a subscription offering that’s valuable to everyone, including creators, businesses, and the community at large. As part of this vision, the verified badge is being redefined to expand access to verification and ensure more people can trust the accounts they interact with are authentic.

While the subscription bundle is currently only available in Australia and New Zealand, it is hoped that it will be available to the rest of the world soon.

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