Today, Microsoft announced that Azure AD customers will be able to set up enhanced company branding for sign-in experiences. The redesigned company branding functionality will now allow flexible customization of the built-in identity flows for Azure AD and Microsoft 365 apps.
Here’s what enterprises can do with these latest changes:
- Enterprises can now create a custom look and feel for the default sign in pages, as well as pages targeting specific browser languages.
- You can now customize self-service password reset (SSPR), footer hyperlinks, and browser icon, style sign-in experiences using cascading style sheets (CSS) and enable header and footer using one of the pre-defined templates. 
Adding custom branding requires one of the following licenses:
- Azure AD Premium 1
- Azure AD Premium 2
- Office 365 (for Office apps)
These new improvements are now available in public preview starting today.