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WhatsApp will enable people in India to shop for groceries within the app

WhatsApp JioMart partnership

WhatsApp has partnered with JioMart, the online retail arm of Reliance group, to enable a new kind of shopping experience for people in India. Through the JioMart integration, WhatsApp users can easily browse through JioMart’s entire grocery catalog, add items to their cart and make a payment to complete the purchase — all within the app.

This is our first-ever end-to-end shopping experience on WhatsApp — people can now buy groceries from JioMart right in a chat. – Mark ZUCKERBERG

To start shopping on JioMart via WhatsApp, just send ‘Hi’ to the JioMart number on WhatsApp.

“Our vision is to propel India as the world’s leading digital society. When Jio platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily lives of every Indian. One example of an innovative customer experience that we are proud of developing is the first ever end-to-end shopping experience with JioMart on WhatsApp. The JioMart on WhatsApp experience furthers our commitment of enabling a simple and convenient way of online shopping to millions of Indians,” said Mukesh Ambani, Chairman and Managing Director, Reliance Industries.

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