A new rumor suggests that Amazon may make a bid to acquire Electronic Arts, a popular American video game company. Electronic Arts, popularly known as EA, develops and publishes games of established franchises, including Battlefield, Need for Speed, The Sims, Medal of Honor, Command & Conquer, Dead Space, Mass Effect, Dragon Age, Army of Two, Apex Legends, and Star Wars, as well as the EA Sports titles including FIFA, Madden NFL, NBA Live, NHL, and EA Sports UFC.
Electronic Arts is currently valued at about $35 billion. Amazon is not a stranger to the gaming industry. A few years back, Amazon introduced Luna, its cloud gaming service that will allow you to play great games on devices you already own. Through EA acquisition, Amazon can drive more gamers to its Luna cloud gaming service. It will be interesting to see Amazon’s acquisition details in the coming days.
Early this year, Microsoft announced that it will acquire Activision Blizzard for $95.00 per share, in an all-cash transaction valued at $68.7 billion. Activision Blizzard develops and publishes established franchises including Call of Duty, Crash Bandicoot, Guitar Hero, Tony Hawk’s, Spyro, Skylanders, World of Warcraft, StarCraft, Diablo, Hearthstone, Heroes of the Storm, Overwatch, and Candy Crush Saga.