Snap, the developer of the Snapchat camera app and Snap Spectacles, has announced Pixy, a flying camera drone.

Heavily optimised for taking pictures, the Pixy is a drone without a controller.  It merely features an on/off button and a dial to select a camera mode.

The dial lets you choose from one of 4 four preconfigured flight paths including float, orbit around you, follow you as you walk or run.

When you press the button Pixy takes off from your hand and follows the pre-programmed pathway. To stop recording, you merely need to place your hand below the drone. Pixy will then automatically land in the palm of your hand.

Pixy captures 2.7K videos and 12 MP photos, weighs 101 g with the replaceable battery and on a single charge can capture five to eight flights.

Videos from your flights are automatically transferred wirelessly to your phone and by default are stored in your Snapchat Memories where you can edit and share them. Pixy videos have access to some special effects, including Hyperspeed, Bounce, Orbit 3D and Jump Cut.

“Today, we’re taking the power and magic of the Snap Camera — the spontaneity, the joy and the freedom — to new heights. A new camera to match the limitless potential of your imagination. Meet Pixy, the world’s friendliest flying camera. It’s a pocket-sized, free-flying sidekick for adventures big and small,” Snap CEO Evan Spiegel said during the Snap Partner Summit keynote.

Pixy costs $229.99 and will be available in the U.S. and in France. Pixy can be ordered at and may be available for only a limited time.