Last year, Microsoft Bing announced the Ethical Shopping experience in the UK. Recently, Microsoft announced the expansion of this Ethical Shopping experience the US and Canada.
Bing Ethical Shopping allows you to shop based on categories like eco-friendly, upcycled, or fair-trade fashion. It also offers all-up ratings for how ethical a brand is and these ratings are powered by Good on You.
Based on the feedback, Microsoft has also updated the design of the listings on the Shopping results page. When you hover over a listing, you can now get info on overall brand rating and the eco-friendly criteria it performs well on. Microsoft has also expanded the experience to show up when you search relevant queries on Bing.com.