For Meta’s metaverse to be a success creators will need a reason to create there, and for most this will be the ability to make money in the new environment.

Meta has announced that they have started to test a way for creators to sell virtual items and experiences within Horizon Worlds.

For example, someone could make and sell attachable accessories for a fashion world or offer paid access to a new part of a world.

The option to create these virtual sales items will be available to a handful of creators, who will see a Commerce tab and gizmo when they’re in Create mode that lets them create purchasable items.

Purchasing items in Horizon Worlds is available to people 18+ in the US and Canada where Horizon Worlds is currently available.

Of course, it is unlikely creators will be making millions at this point, with Meta’s Horizon Worlds still quite small. To jumpstart the market Meta will be rewarding creators who perform well with funds from its $10 million Horizon Worlds Creator Bonus program.

These bonuses come in the form of goal-oriented monthly programs where the creators are paid out at the end of the month for their progress toward the goal. Creator bonuses are not subject to fees and will be paid to creators in full. For now, creators will be rewarded for building worlds that attract the most time spent, but over time Meta may evolve these goals, for example, to encourage creators to adopt new tools or features we roll out.

The Horizon Worlds Creator Bonus program is available to creators in the USA, and creators will need to create content that complies with Meta’s Conduct in VR Policy and Horizon Worlds Prohibited Content Policy in order to be eligible for earnings.

You can learn more about the tools Meta is making available to creators in Horizon Worlds here.